THIS IS THE REASON WHY SOME RESTAURANTS FAIL – MANY OPEN RESTAURANTS AND FAILED TO RUN THEM? WHY CAN IT FAIL LIKE THIS? SEE YU ARTICLE BELOW.
The restaurant or culinary business in Indonesia is believed to be one of the industries that has promising prospects. Now more and more business people are trying their luck in the restaurant business. Various restaurant names, menus and other creative ideas are popping up. Try to observe the place of the restaurant in a crowded place or even around you? Many of these restaurants take turns in selling. Some are booming and crowded with visitors only last a few months, after that they go out of business. Even though providing a unique name and menu is not enough to make these business actors survive, even more successful. Well, to avoid previous mistakes that previous businesses have made, here are some things you need to consider before running a culinary business:
Number of Menus Offered It’s best if you don’t offer too many menus because this can cause several problems, such as:
Too many menus make it take customers longer to choose the order they want, which means every minute is wasted on your opportunity to make money. With a large menu means you need more raw materials. The number of raw materials means that it requires a lot of space for storage. This means that every food ingredient purchased has the potential to spoil quickly. Multiple menus means it takes a lot of time to cook. Especially if a chef can’t mix a variety of ingredients at the same time. It’s different if you focus on a certain menu with a small amount, you can save on all of the above.
There are still many restaurants who think that people will easily recognize a restaurant only through word of mouth marketing. This is quite reasonable because word of mouth marketing is quite effective and is still the most effective method of all time. However, have you ever thought, how will they do word of mouth promotion if the customers who come are not willing to recommend your business to their relatives and friends? The solution, you can provide an “X” factor that can make people come back to your restaurant and even invite friends and relatives to come.